Solutions

Branding and Positioning:

A brand is a point of difference, reflecting an organization’s values. Well crafted, it is a compelling promise, aligned to customer/stakeholder demand and made good by the actions that support it, including communications, product quality, quality service, and how the organization makes decisions and conducts business and manages its relationships.

Reputation Management:

Reputation Management is the orchestration of discrete communication initiatives that are designed to create or protect the corporate reputation. A solid program allows the organization to stay ahead of emerging pressures to achieve benefits that improve stakeholder perceptions, win customer loyalty, maximize investment in communications, encourage stakeholder involvement and provide a good crisis shield.

The scope of Reputation Management incorporates the following considerations:

Issue and Crisis Management:

Issues happen at the best managed organizations. Poorly managed issues can foster anger, suspicion, anxiety and doubt among key constituencies, damaging reputation and often leading to litigation. Well managed issues can solve initial problems quickly, generating goodwill, confidence and trust and raise positive profile among key audiences. Managing your response well can be at least as important as fixing the problem.
Media Relations:

Effective media relations is first and foremost about relationships. It's understanding what the media need to do their jobs, and balancing that with what clients need to achieve. Media relations when planned and executed well is a more trusted and transparent form of communication than paid advertising. A proactive and broad media relations approach can assist in enhancing reputation and adding stakeholder value.
Stakeholder, Community and Government Relations:

Reputation, trust and transparency are instrumental to an effective stakeholder relationship. An effective stakeholder management program can help define, develop and then connect organisations with its stakeholders and communities, inviting and engaging their participation, to foster the development of solutions they endorse.
Employee Communications:

Many smart companies recognize that employees are at the most valuable element of their organization. Effective employee communications first respects employees as being both the heart and soul of the organization -- then focuses efforts on recognizing employees’ contributions and treating them as respected partners, (or positioning them for greater success) ensuring that everyone not only understands how his or her role fits into the company’s organizational purpose but also how each individual can contribute personally to achieving it.
Marketing Communications:

Building and managing relationships with consumers and customers is the guiding light of smart marketing communications. Marketing communications support and define an organisation's relationships with its customers, not only by the nature of messages exchanged, but also by the choice of media and occasion to suit their customers’ preferences. Strategy, Expression, Direction, Channel Delivery and timing must align for maximum impact.
Sponsorships and Community Investment:

The most effective community investment and sponsorship programs are those that are proactive, focused, tightly aligned to business goals and leveraged effectively to enhance reputation.