Results

Astral Media

Astral Media: Managed stakeholder and media relations in support of the launch of the company’s new digital billboard network in Quebec, Ontario and British Columbia. Provided issue management support and acted as company spokesperson.
Bombardier

Provided communications advice and counsel surrounding the company’s issues with its RFP bid to provide new Light Rail Transit cars for the TTC. Developed and implemented a strategic communications and issue management plan, to positively position the company that led to the awarding of the $1.25 billion contract.
CBC Television

Led a corporate brand and reputation management team to re-position CBC as “Canadian Public Television”. Worked closely with senior management and led a series of brand workshops to define new attributes to reflect CBC’s new market position. Developed a brand positioning statement, communications reference strategy and creative brief that led to a new on-air visual identity for the network and the theme, “Canada’s Own”.
Knightsbridge

Developed and implemented a strategic reputation management program to help differentiate Knightsbridge to help the company stand out more singularly and persuasively from its competition. Strategy included positioning Knightsbridge management as thought leaders in human capital solutions to effectively reach key decision makers by broadening the discussion of human capital solutions, as well as leveraging key milestones and events.
Ontario Government

Led a crisis communications team to assist the Ministry of Health and Long Term Care staff manage issue communications during the 2003 SARS emergency. Managed the implementation of MOHLTC’s pandemic crisis communications plan including the on-site war room. Prepared the strategic communications plan for the Ministry of Energy and planned and managed a major professional development conference in support of autism for the Ministry of Education.
Ontario Hydro

Recommended and developed corporate, institutional and public affairs strategies, plans, policies and marketing communication programs. Provided brand and reputation management, public affairs, corporate advertising, crisis and issue management, employee communications, media relations, marketing communications, stakeholder relations, corporate citizenship, corporate sponsorship and corporate annual and financial reports.
Parmalat

Led a crisis communications team to assist Parmalat North America respond to Parmalat SA’s 2003 financial crisis. Developed crisis communication plans for U.S., Mexico and Canada. Prepared communication materials, coached spokespersons and managed media relations and managed daily liaison with U.S. and Mexican communication teams and legal counsel.
Ontario Realty Corporation:

ORC is the Province of Ontario’s strategic real estate advisor and manager. ORC engaged TCI to develop and implement a comprehensive reputation management program to improve the necessary levels of confidence and trust with stakeholders, strengthen appreciation for the role and value ORC provides to the Province of Ontario and to strengthen its brand and corporate reputation. TCI assessed ORC’s existing corporate positioning and reputation, developed the values, corporate positioning and messaging and then developed a comprehensive strategic communications plan for effective internal and external message delivery in support of ORC’s strategic direction and vision.
Petro-Canada

Implemented a brand and corporate reputation program that helped to differentiate and build positive shareholder and stakeholder esteem for the company. “Telling the Petro-Canada Story”, integrated all internal and external communications, which included stakeholder research and mapping, key message development and a successful strategic roll-out across all business units. Also broadened awareness and understanding of Petro-Canada as a socially responsible company by successfully leveraging Petro-Canada’s Olympic/Paralympic sponsorship and re-defined the company’s Community Partnership Program to better reflect and support the company’s business strategy.
RBC

Led the development of a comprehensive employee engagement program in support of the restructuring of RBC’s Global Private Banking business unit. Assessed market research; developed internal global and regional communication plans. Delivered regional training sessions for senior managers and employees in four global locations. This complex program was implemented smoothly with high levels of understanding and support from senior managers, front line employees and customers.
TSN

Developed, leveraged and managed the TSN brand. Responsible for network subscriber and advertising revenues and acquired and retained over one million subscribers in less than two years - a pay television precedent.
Upper Canada College

Managed the critical reputational issues emerging as a result of sexual abuse charges at the College. Played a lead role on the Crisis Steering Committee with legal counsel, school administration and board members. Oversaw the development and management of all communications materials. The school’s reputation within its immediate internal key communities remained strong. Media coverage was fair and balanced and enrolment and alumni donations both continue to grow.
York University

York University engaged TCI to provide the University with on-going strategic communications advice and planning to help the University enhance it’s brand and reputation, as well providing on-going issue management and internal communications support. TCI managed the messaging and internal communications surrounding the introduction of a number of contentious internal initiatives and developed an institutional reputation management plan designed to enhance, protect and leverage York’s brand and reputation amongst stakeholders.

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